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2019-Man Li

2019-Man Li

2019-Man Li

Associate Director - Advanced Analytics | Publicis

Jessie has great experience in marketing mix modeling, digital attribution modeling and customized statistical data-driven approaches to build media strategies. She is currently the associate director of SparkFoundry, a company of Publicis Groupe, in charge of helping clients with their media budget optimization and marketing strategies to achieve KPI goals by applying quantitative techniques like Marketing Mix Modeling, Digital Attribution, etc.

Before joined SparkFoundry, Jessie worked at GroupM and MMA (Ipsos) equipped with a deep hands-on experience on modeling, platforms and tools.

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